Clazado, despite their exceptional fashion collection and strong offline presence, was missing out on the massive digital retail opportunity. With zero online presence, they were invisible to the growing market of online shoppers. Their traditional business model meant they were:
- Limited to local customer reach
- Missing out on 24/7 sales opportunities
- Unable to showcase their full collection to a wider audience
- Losing potential customers to online competitors
- Not capturing valuable customer data and shopping behavior insights